Nike Directed by Us

Nike Directed by Us

While women around the world often feel constrained by traditional gender roles, athletes in Turkey are committed to pursuing their love for sport and fitness while staying true to themselves.

A new film directed by Us, appropriately titled ‘This is Us’ celebrates the stories of elite and everyday athletes from across Turkey.  The film encourages women to push beyond personal barriers and the limitations others may place on them.

Click here to view the film.

YORKSHIRE TEA DIRECTED BY SI & AD

YORKSHIRE TEA DIRECTED BY SI & AD

Yorkshire Tea and Lucky Generals have recruited Si & Ad for their latest campaign starring famous faces from Yorkshire.  The films use the talents of the Brownlee brothers, Michael Parkinson and the Kaiser Chiefs to illustrate the brands philosophy that they do things ‘proper’.

The films edited by Rick Russell at Final Cut and post was handled by The Mill.  Unsurprisingly all 3 films were shot in the North of England.

Click here to view 'Hold Music'.

CAMPAIGN’S PRODUCTION COMPANY OF THE YEAR 2016

CAMPAIGN’S PRODUCTION COMPANY OF THE YEAR 2016

Happy New Year!  While 2016 represented a 366 day low point for humanity, the year ended on a particularly high note for Academy and A+.  In an incredibly competitive field, Academy were named by Campaign Magazine as Production Company of the Year.

This was thanks in no small part to Seb Edwards, whose Virgin Media film, ‘9.58’ was second on the list of best commercials.  This, combined with his piece for HP put Seb 5th on the directors list.  Boots and HSBC campaigns by Jeff Labbe were also noted as a standout along with Google (Jonathan Glazer), Ikea (Frederic Planchon),  Paddy Power (Peter Cattaneo), O2 (Si & Ad), Lucozade (Wally Pfister), Birds Eye (Marcus Soderlund) and Glenfiddich (Ben Tricklebank).

ALICE, ADELAIDE – A SHORT FILM BY NOVEMBA

ALICE, ADELAIDE – A SHORT FILM BY NOVEMBA

Back in January, Novemba (Blair and Oliver) took a road trip through South Australia.  Set to the majestic backdrop of an arid sun baked landscape, the boys found a wealth of unusual stories and incredible imagery.  The result is Alice, Adelaide – a snapshot of Australia’s Red Centre and the wonderful people that live there.

Huge thanks to Rushes, Father, GCRS and Stitch Editing for helping to bring the film life.

Click here to view the trailer, and here to view the film on A+

O2 'GOSLINGS' BY SI & AD

O2 'GOSLINGS' BY SI & AD

The next film of O2’s relaunch campaign has just been released and shows a man being followed around by a gaggle of goslings. The little birds represent O2’s extensive network coverage and accompany our man wherever he goes, be it on the tube or the middle of nowhere. 

‘Goslings’ is the 4th commercial in a campaign created by VCCP and directed by Academy’s Si & Ad. The films were lit by Alex Barber, edited by Joe Guest at Final Cut and post production was handled by Finish.

Click here to view the film.