Ikea directed by Us
‘Lion’ is the latest film created by Chris & Luke – aka Us. The film tells us that the average lion spends 18 hours of the day doing absolutely nothing, while we see King of the Jungle conserving his energy in readiness for his daughter’s party.
Michael Lawrence Joins Academy
Michael Lawrence has joined Academy and A+ for representation in the UK and Amsterdam.
Academy Sign Jack Driscoll
Director Jack Driscoll has joined Academy & A+ for global representation.
Hepatitis C Directed by Conkerco
Conkerco have just shot this dramatic new film for Hep C featuring ‘Chris’, a man whose past literally comes back to haunt him. As Chris walks home through the city, his mind plays tricks on him as he see’s his younger self in potentially risky situations. Each risk underlines the ease with which the Hepatitis C can be contracted from an unhygenic tattoo parlour, a barbers unclean blade to a blood transfusion.
Lacoste directed by Seb Edwards
‘Timeless’ is a cinematic fresco set in the 1930s directed by Seb Edwards. A man falls in love at first sight and sets off on the trail of a mysterious woman, jumping onto a train and pursuing her through the carriages, and through the eras.
British Arrows 2017
Lizie was presented with The Chairmans Award last night at the British Arrows in recognition for her services to the Advertsing Industry. Jon Glazer delivered a heartfelt speech and presented her with the award. A BIG THANK YOU to Ed at the Assembly Rooms for cutting together this film highlighting some of the work we’ve made over the last 30 years .
Nytol directed by Us
Chris & Luke have just finished a new film for Nytol through Lucky Generals. The commercial visualises his internal dialogue and anxiety about how much time he has left to sleep.
British Arrows Nominations
Academy have a total of 21 nominations across Campaign and Craft for this year’s British Arrows Awards. Congratulations to Si & Ad, Frederic Planchon, Seb Edwards, Conkerco, FKA Twigs, Jeff Labbe and Martin De Thurah for directing work for Virgin Media, Bupa, Yorkshire Tea, HP, Ikea, Boots, Nike and SSESSE.
Skoda directed by Novemba
Bradley Wiggins stars in this new film for Skoda directed by Novemba through Fallon, London. The film centers on Wiggins’ constant battle against the clock; always striving for a better time.
Lloyds directed by Frederic Planchon
Fred’s most recent film, ‘New Dawn’ shows the famous Lloyds horse travelling the breadth of the country set to a rerecord of Praise You. From the streets of Stoke to the dramatic backdrop of the Brecon Beacons, Lloyds remains by their customer’s side.
Nike directed by Us
While women around the world often feel constrained by traditional gender roles, athletes in Turkey are committed to pursuing their love for sport and fitness while staying true to themselves.
Yorkshire Tea directed by Si & Ad
Yorkshire Tea and Lucky Generals have recruited Si & Ad for their latest campaign starring famous faces from Yorkshire.
Garth Davis Wins at the DGA
Massive Congratulations to Garth Davis for winning the DGA Award for First-Time Feature Film. ‘Lion’ is the incredible true story of an adopted boy tracking down his birth family in India.
Academy sign Dorian & Daniel
German wunderkinds Dorian and Daniel have joined Academy for UK representation.
Bupa directed by Martin De Thurah
In Martin’s first film of the year a recovered cancer patient shows us just how it feels to be given the all clear.
Campaign’s Production Company of the Year 2016
Happy New Year! While 2016 represented a 366 day low point for humanity, the year ended on a particularly high note for Academy and A+. In an incredibly competitive field, Academy were named by Campaign Magazine as Production Company of the Year.
Alice, Adelaide – a short film by Novemba
Back in January, Novemba (Blair and Oliver) took a road trip through South Australia. The result is Alice, Adelaide – a snapshot of Australia’s Red Centre and the wonderful people that live there.
HP ‘Brothers’ directed by Seb Edwards
Seb has just directed this uplifting film for HP through AMV BBDO. With the use of his laptop the lead singer of a band converts his basement into a space where he can jam with his hearing impaired brother.
Birds Eye ‘With Love’ by Marcus Söderlund
Marcus’s latest film is a visual love letter to the pea. Created for Grey London, Birds Eye’s first television advertising for 5 years follows pea farmers through the seasons, showing what the little green veggies endure before making their way to our plates.
Ben Tricklebank directs ‘The Experimental Series’ for Glenfiddich
A new film made for agency Space by Ben Tricklebank is an ode to the human mind. ‘The Experimental Series’ explores the extremes of human intellect through a series of scenarios including the first sparks of love, the carelessness with which we sometimes treat the planet, and the positivity that results from fostering our curious nature.
British Arrows Craft Awards Nominations
Congratulations to Seb Edwards, Frederic Planchon, Jonathan Glazer and Si & Ad – a total of 10 nominations at the Craft Awards. Virgin Media ‘9.58’, SSE ‘Pier’, Channel 4 Idents ‘Detonation’,, Google Android ‘Monotune’ and O2 ‘Network’ are all shortlisted.
Vigorsol directed by Martin Werner
Martin’s latest film features the daughter from a family of heavy metal rockers. The girl heads out to meet her friends, but no sooner is she outside the front door she transforms herself to a squeaky clean yoga lover, much to her parents dismay.
SSE by Conkerco
Maya the Orangutan returns in another beautiful film for SSE, but this time there's a new addition to the SSE family – Pixel. In this instalment, Pixel explores a neon house as we are told that SSE now offers unparalleled boiler cover.
'Orchestra of Movement' directed by Wally Pfister
Crowds of people join a workout class of epic proportions, launching the new Made to Move campaign for Lucozade Sport. Wally Pfister directs for Grey London.
PSA Betty B directed by Matt Beiler
In Betty B, a powerful anti-bullying PSA, written, directed, shot and edited by Matt Beiler, a young girl recounts her relationship with a bully she thinks is her friend.
O2 'Goslings' by Si & Ad
The next film of O2’s relaunch campaign has just been released and shows a man being followed around by a gaggle of goslings. The little birds represent O2’s extensive network coverage and accompany our man wherever he goes, be it on the tube or the middle of nowhere.
Shredded Wheat directed by Daniel Warwick
The latest from Daniel Warwick shows a man taking to the high diving board and launching himself at the water 10 metres below. Shot in slow motion we see reactions from onlookers around the pool.
Nurofen directed by Molly Manners
Wieden & Kennedy have teamed up with Molly Manners to create their latest film for Nurofen. The commercial poses visual questions suggesting that we should all take the route proven to be the most efficient.
‘Be The Fastest’, directed by Seb Edwards
Ever wondered what it’s like to be the fastest human being on the planet? Usain Bolt, Virgin Media and BBH come together with Seb Edwards to create ‘Be The Fastest’; a collection of 9.58 second mini films breaking down what it feels like to be the undisputed champion of sprinting.
CANNES DEBRIEF
Academy directors had a quite remarkable showing in Cannes at this years ad festival. Two Grand Prix, Eight Gold, Eight Silver and Two Bronze for Martin De Thurah, Frederic Planchon, Wally Pfister and Jonathan Glazer.