Si & Ad Hijack the New Year Ad Break
Si & Ad have collaborated with Saatchi & Saatchi and Alesha Dixon to create a 3 minute single shot promo for Weightwatchers. The film uses real women from the weight loss program dancing to Dixon’s new track, ‘Do It Our Way (Play).’
The complex shoot saw the camera weave in and out of interiors including windows, doors, through a car and into a swimming pool before it reveals Dixon leading a final hurrah in the street.